iPhoneX launch: Apple slices out Chennai

Apple aficionados in this part of the country might feel left out, come November 3, when the iPhoneX is officially released around the world.
iPhoneX launch: Apple slices out Chennai


The biggest leap in smartphone technology since the original iPhone, the new iteration is first being unleashed in Bengaluru, followed by Mumbai and Delhi. Owing to limited stocks, it might take from a week to even six months, according to some reports, for the engineering marvel to be made available in full stock in Chennai.
Dealers who spoke to DT Next confirm that customers have been informed that dealers are unclear about the delivery date of the product even as pre-booking for iPhone X commenced on October 23. A top dealer in the CBD said, “We usually receive 300 plus pre-bookings for iPhones ever since the brand made its debut in the market. But, this time around, we have not been able to match that number as we could not confirm the delivery date to our customers, who pre-ordered with us.” Interestingly, the premium pricing has barely deterred customers. A majority of those who pre-booked have opted for the 256-GB version priced at Rs 1.02 lakh as compared to the 64-GB version priced at Rs 89,000.
According to a representative from Fonecity, a mobile retailer in Adyar, “We have received about 40 to 50 confirmed inquiries. However, as we might not be getting stocks in Chennai on November 3, customers here will have to wait a little longer for the iPhone X.”
Pinched for numbers
  • Experts estimate that Apple could offer only 2 to 3 million handsets on launch day and 25 to 30 mn units for the holiday quarter
  • The number is 40 mn down from the company’s forecast 
  • 78 mn phones, including all models, were pushed out of market during the same period last year
  • Foxconn recently pulled off 200 workers from iPhone X production line. It was struggling to get components for the phone and needed fewer people to put it together.

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