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Taking online engagement to next level
From merely using platforms like email, YouTube and memes in 2008 to now using Facebook, Twitter, and other social media channels and counter-hacking, political campaigning has come a long way, said Matthew Ipcar, former Design Director for Obama-Biden Presidential Team and presently Executive Creative Director at Blue State Digital at an executive education programme held in the city on Sunday.
By
migrator
migrator
Chennai
The programme, launched in partnership with the University of New South Wales (UNSW), Sydney, was conducted by the School of Policy and Governance here. Stating that there is now an explosion of channels, none of them is considered wrong, he said, “Trying out all the platforms is important.
Also, for a designer, it is essential to prepare and then improvise in such a way that the older images can be used if they fit the message.” Citing a few examples from the campaign for Obama that was held in 2012, he said that it is essential to ensure nothing is done sloppily during the entire campaign.
The inaugural event
witnessed the stalwarts of the community, political experts, communications strategist, and digital communications experts come together for the first time to share, discuss and explore ideas on building online communities for civic engagements, on the same platform.
The sessions saw highly acclaimed practitioners from India and around the world share their expertise on the most effective tools to further online engagement. “We are empowering the brightest in civil society to help build a better world.
Recent decreases in data costs in India have resulted in a data consumption increase of over nine times and today communities are built with people and data. We’re creating India’s leading graduate institution to prepare leaders to solve public problems.
In this event series, one will have the opportunity to learn ways through which to build sustainable online communities for civic engagement from world experts across the US and India, leveraging data and real-world examples,” said Manu Sundaram, Committee Member of the School of Policy and Governance, at the event.
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