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    South movie industries took Twitter by storm in 2019

    Owing to the popularity of South Indian cinema on the micro-blogging platform, 2019 saw the industry continuing the previous years’ patterns with hashtag promotions like #Bigil and #Saaho. These earned these magnum opuses a massive traction on Twitter.

    South movie industries took Twitter by storm in 2019
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    It also partnered with South Indian production houses to provide #OnlyOnTwitter experiences with special emojis. #Bigil, #Saaho and #NGK were given customised emojis to enhance how fans Tweeted about these movies. This year, fans of actor Vijay (@actorvijay) took to Twitter to celebrate every update on the much-awaited Deepavali blockbuster Bigil. The volume of conversations resulted in #Bigil landing on the sixth position of the ten most Tweeted about hashtags of the year. #Bigil became the most Retweeted Tweet in the entertainment sector for 2019. The Tweet also received the most Retweets with comments overall. Ajith fans too kept the buzz alive with Viswasam that released for Pongal 2019.

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