"So far, I am driven by my instinct, and people I collaborate with also think alike. For instance, Ritesh (Sidhwani), who is my business partner also thinks like me. When we decide to do a film, to tell a story, we are our first audience. If we like a story we believe that there will be people like us out there who will also be interested to watch the film, so we make it. We really go by conviction," he added.