Translucia enters India; to build $3bn global metaverse ecosystem

NEW DELHI: Translucia, a subsidiary of T&B Media Global (Thailand) on Wednesday partnered with immersive and Extended reality company Sunovatech India, along with other global partners, to build a metaverse ecosystem worth $3 billion.

Specialising in 3D modelling and rendering design, Sunovatech will act as a production hub for building 3D assets, environments and modules of the metaverse.

“Sunovatech contribution is critical as the talent from India will bring in quality, speed of production, cost efficiency, and commitment,” said Jwanwat Ahriyavraromp, founder- CEO of T&B Media Global and Founder of Translucia.

Sunovatech focuses on virtual and augmented reality applications and content development and has a portfolio of successfully delivering over 650 projects across the world.

“We will bring in production speed, finest processes of the metaverse with harmonised international standards and a managed production base in India,” said Rishi Ahuja, founder, Sunovatech.

In this global alliance, other partners include Sygnum world’s first digital asset bank and the first to offer secure “custody” digital banking, Two Bulls, a Metaverse R&D Centre in Melbourne and Black flame.

Sunovatech will design a 3D virtual reality experience for Translucia. Translucia aims to develop an ‘infinite universe’ capable of interconnectivity with other metaverses leveraging Web 3.0 capabilities.

The Translucia universe will have shared infrastructure, utilities, technologies, hardware and software.