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Agarbathi business to see 30 per cent sales uptick: AIAMA
The All India Agarbathi Manufacturers Association (AIAMA) estimates a 30% increase in consumption. This will bring cheer to the Agarbathi manufacturers, supporting lakhs of underprivileged women dependent on the sector, its chief has said.
By
migrator
migrator
Chennai
Arjun Ranga, President, AIAMA, said, “Starting from Ganesh Chathurthi till New Year, it is a crucial period for our industry. Despite restrictions on public functions and pujas that may impact demand compared to last year, people are continuing to pray in the vicinity of their homes and celebrate festivals keeping up with traditions and rituals. The next 3 months will see an increase in demand for Agarbathi, Dhoop and related products. Further, good monsoons, uptick in the rural sector and our government’s thrust towards supporting domestic industries will have a positive impact on our industry.”
Fusion-based fragrances of woody amber and fruity floral fragrances are expected to attract consumers this year, he added.
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