TVS Motor's Apache bike brand crosses 40 lakh sales milestone

Launched in 2005, the TVS Apache series is the fastest-growing premium motorcycle brands in the country, with a strong presence across global markets, the company said in a statement.

"Over the years, young and aspirational riders have shown keen interest in performance-oriented, premium motorcycles. As a result, the TVS Apache brand has garnered immense popularity amongst motorcycle enthusiasts globally," TVS Motor Company Director and CEO K N Radhakrishnan said.

The platform of Apache motorcycles showcases the company''s technological prowess, using years of experience and racing pedigree, he noted.

With a range of motorcycles from 160cc to 310cc, the company''s focus on premiumisation has resulted in offering many segment-first features and technologies, Radhakrishnan said.

TVS Apache Series includes RTR 160,  Apache RTR 160 4V, Apache RTR 180 and TVS Apache RTR 200 4V and RR 310.