Apple App Store drives m-commerce as sales touch USD 519 billion last year
Apple App Store facilitated $519 billion in commerce and sales globally in 2019 and more than 85 per cent of the $519 billion total accrues solely to third-party developers and businesses of all sizes, a new study by Apple has revealed.
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The new study, conducted by independent economists at Analysis Group, found that the highest value categories were mobile commerce (m-commerce) apps, digital goods and services apps, and in-app advertising.
“The App Store is a place where innovators and dreamers can bring their ideas to life, and users can find safe and trusted tools to make their lives better,” Apple CEO Tim Cook said in a statement late Monday.
“In a challenging and unsettled time, the App Store provides enduring opportunities for entrepreneurship, health and well-being, education, and job creation, helping people adapt quickly to a changing world,” he added.
Of the $519 billion, the study found sales from physical goods and services accounted for the largest share, at $413 billion.
Within that category, m-commerce apps generated the vast majority of sales, and of those, retail was the largest, at $268 billion.
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