Travel tech start-up bags Rs 21 cr funding

Led by Kumar Vembu and Shyam Sekhar and joined by Rajagopal Subramanian and Girish Mathrubootham, using Pickyourtrail, travellers can plan, view real time prices and instantly book vacations to over 200+ cities across the globe, online.  

This capital infusion will be used for continued product innovation, scaling up the proprietary technology platform, expansion of its technical team and creating brand awareness.

Founded by Hari Ganapathy and Srinath Shankar, Pickyourtrail has over 10,000 travellers who have planned trips to 200+ cities using Pickyourtrail’s self-service platform. 

The proprietary comfort score algorithm takes into account over 40 factors like duration, travel time, ratings etc to build personalised itineraries that travellers can further customise and book.  The app gives real-time information on flight and weather updates, restaurant recommendations and on-trip chat support.

Hari Ganapathy, Co-Founder of Pickyourtrail said, “People are slowly getting comfortable booking vacations online. We believe we have a real shot at changing the way people plan and book vacations over the next few years.”

Srinath Shankar, Co-Founder of Pickyourtrail said, “Personalisation is a mantra that’s been around in travel. Our algorithms across personalisation, routing and price matching are industry first in their approach and output.”

Kumar Vembu, CEO, GoFrugal, said “Pickyourtrail is one of the most interesting brands that I have personally come across in recent times. There is a massive opportunity in the experience economy and am excited to be partnering with them in creating a global vacation planning product”