Samsung India aims to make Galaxy A series a dollar 4 bn brand

The price range of the all new Galaxy A smartphones will be between Rs 10,000 and Rs 50,000 -- practically taking on every Chinese smartphone maker in India, from Xiaomi to OnePlus. Chinese brand Xiaomi with a 28.9 per cent market share led the Indian smartphone market in 2018.

“Starting March, we will launch one new Galaxy A every month in the first half of 2019. We want to make Galaxy A series a $4-billion brand in India this year,” Ranjivjit Singh, CMO and SVP, Samsung India said. “Galaxy A is meant for Gen Z and young millennials. India is one of the first few markets where the all-new Galaxy A will be launched,” said Singh.

Tarun Pathak, Associate Director, Counterpoint Research, said everything goes down to product comparison around the current Indian market where $150 is a sweet spot. “For anything above that demands a dedicated portfolio targeting specific users, channels and price points. Samsung with ‘A’ series would like to target users who are willing to upgrade and spend beyond the current sweet spot of the market,” Pathak said.