Pidilite pins hopes on burgeoning construction chemicals biz

  India’s construction chemical market is still at a nascent stage. However, it has huge potential in real estate industry – in the future. India’s construction chemicals market is projected to exhibit a CAGR of more than 15% by 2023. Dr Sanjay Bahadur, Global CEO, Construction Chemical Division, Pidilite Industries Ltd, says, “The growing adoption of Green Building concept and increasing government regulations pertaining to the use of high quality waterproofing systems with low VOC and insulation would further propel demand for quality construction chemicals in the coming years. This year, we associated with landmark projects, such as the World’s Tallest building - Lodha World One (Mumbai) and India’s largest basement waterproofing project – Pragati Maidan redevelopment project (New Delhi) to name a few.” He adds, “In an endeavour to enhance knowledge about proper construction practices for independent home builders, we initiated the 5 - point waterproofing campaign. Through this, we create awareness amongst customers about preventive waterproofing vis-a-vis merely focusing on remedial waterproofing; which is usually the norm in the Indian context.” Bahadur says the plan in the next fiscal year, is to drive profitable volume led growth through continuous innovation and optimum value for all stakeholders.