TVS leads Chennai’s most attractive brands list

This is followed by ITC (All-India rank 85th), and LG Televisions at 3rd (All-India rank 5th), at 2nd and 3rd places respectively. The study is an annual syndicated primary research conducted with 2,500 consumer-influencers across 16 Indian cities. TRA Research has been scientifically measuring Buying Propensity conducting syndicated research on its’ proprietary matrices of Brand Trust and Brand Attractiveness since 2010.

N Chandramouli, CEO, TRA Research, emphasising the unique differences in each of the cities said, “Choices of consumers based on attractiveness show their desire quotient for brands, and in turn reflect the city’s personality. The Most Attractive Brands chosen in Chennai are completely different from that of the All-India ranks, showing that the Chennaiite thinks and acts differently. Not knowing such nuances consumer behaviour is different cities can mean the difference between success and failure of brands.”

Brands which score low in Chennai as compared to All-India ranks are Dabur Real, Limca, Amul, Philips, Apple among many others. “The consumer of this city behaves and acts differently as different cultural, environmental, political, social and terrain they encounter. Having been culturally cloistered till just two decades ago, their brand-consumer compatibility is quite low at -20%, They take to new brands, but cautiously,” Chandramouli added.