Patanjali enters cow milk biz, eyes Rs 1,000 cr sales next fiscal

The Haridwar-based firm has also ventured into packaged drinking water, frozen vegetables, cattle feed without any urea, and solar panels in a major product offensive. Patanjali would supply cow milk in the markets of Delhi NCR, Rajasthan, Mumbai and Pune areas of Maharashtra with a network of around 56,000 retailers, dispensing around four lakh litres milk on daily basis.

“We are aiming to have a business of Rs 1,000 crore by next fiscal. This fiscal, we would have a business of Rs 500 crore,” Baba Ramdev said. The company has a target to touch daily sales of around 10 lakh litres of cow milk by FY2019-20, he added. “We have set up a chain of our own collection centres and chilling centres in the last two years,” Ramdev added.

The company would directly procure milk from around one lakh farmers through its network and would encourage them to rear indigenous cow breeds. Patanjali is transferring money directly in the bank accounts of farmers. “Our milk would be cheaper than other established brands by Rs 2 at Rs 40 per litre,” Ramdev added. Besides regular milk, Patanjali would also introduce milk and herbal flavoured milk and other value-added products in tetra packs, to target the niche segment and area beyond their coverage area.

While commenting on Patanjali’s entry into the cow milk segment, its rival Mother Dairy which has a large presence in the Delhi NCR, welcomed the move and said it would help farmers.