Mercedes rolls out 100,000th car

The car was rolled-out from the assembly line of Mercedes-Benz’s world-class manufacturing facility at Chakan, by Roland Folger, MD and CEO, Mercedes-Benz India and Piyush Arora, ED, Operations, Mercedes-Benz India.

Folger said, “The roll out is a strong testimony of the impeccable customer trust and the unsurpassable brand equity Mercedes-Benz enjoys in this dynamic country. The journey that began 24 years ago, as we pioneered the luxury car segment in the country, has only gotten more fruitful and today we remain the most preferred luxury brand in the country. This achievement also reiterates Mercedes-Benz’s India commitment and we strongly believe in the India story and its potential.”

Folger further added, “We pioneered luxury motoring in India and with our ‘customer delight’ approach and vision for future, we are confident of defining future mobility in India as well.”

Piyush Arora, ED, Operations, Mercedes-Benz India said, “Mercedes-Benz India’s production facility is a global benchmark in quality and technological advancement in manufacturing, and it has remained the backbone of our growth narrative in India.  We are well positioned to meet any future demand in production and adopt future technologies as per market requirements.”

With a heritage that goes back over 130 years and an illustrious history in India, Mercedes-Benz has inextricably been a part of the country’s automotive landscape.

Mercedes-Benz was the first luxury automotive brand to enter the Indian market in 1994. The W 124 E-Class was the first luxury car in India’s modern era which rolled out of the assembly plant of Mercedes-Benz India in Pimpri, Pune. Since then, Mercedes-Benz India has been redefining the entire business of automotive luxury in the country.

Today, Mercedes-Benz India has moved the facility to Chakan, near Pune, with an investment of Rs 1000+ crores. The facility is spread over 100 acres and is part of Mercedes-Benz’s Global Production Network. Mercedes-Benz India plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, it produces vehicles in various extension levels for domestic markets. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz also boasts of the largest spare parts warehouse by luxury car manufacturer in India which can stock up to 44,000 parts.