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Strong uptake for regional tours in TN: Thomas Cook
For Thomas Cook India, TN is a critical source market and forms a vital part of its strategic plan 2018-19. With a strong YoY growth of over 23%, the state contributes a significant 10% to Thomas Cook India’s leisure business.
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Chennai
The demand from cities like Chennai, Coimbatore and Salem continues to show impressive growth. This is complemented by emerging potential seen from Madurai, Erode and Tiruchy. Romil Pant- SVP - Leisure Travel, Thomas Cook (India) Ltd said, “TN currently contributes a significant 10% to our overall Thomas Cook business and given the strong YoY growth and high potential, we have identified the state as a key strategic focus for our company.”
After a market-customer research, “We had created regional tours that offer a regional touch while on an international holiday and this has been inspiring impressive uptake with a growth of 44% YoY,” he added.
Thomas Cook India has enhanced its distribution with network presence across 50 consumer access centres: 23 owned branches and 27 Gold Circle Partner (franchise) outlets across 25 cities in the South market.
It offers a strong network in TN with 15 consumer access centres – 7 owned branches and 8 Gold Circle Partners.
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