iPhone X bags 35 per cent of handset profits in Q4 2017

According to the latest research from Counterpoint’s Q4 2017, the premium smartphone market did not grow as expected while Apple remained the most profitable brand, capturing 86 per cent of the total handset market profits. “Apple grew 1 per cent (YoY) even with the iPhone X being available for only two months in Q4 2017. The iPhone X alone generated 21 per cent of total industry revenue and 35 per cent of total industry profits during the quarter,” Research Analyst Karn Chauhan said in a statement.

iPhone X got 5 times more profits than the combined profits of over 600 Android OEMs during Q4 2017.c Apple and Samsung flagship models lead in terms of profits compared to other OEMs. Huawei was the leading brand among all the Chinese brands, with profit increasing 59 pc (YoY).