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Liebherr India to expand business in South
Liebherr, the German refrigerator major, is set to enter India and has targeted the South Indian market to drive growth. The company, which has plans of opening a manufacturing unit in Aurangabad is currently aiming 40% of its sales from South markets and plans to grow significantly in the coming years.
By
migrator
migrator
Chennai
Aspiring to tap the refrigerator market in India, the German refrigerator firm, announced its business expansion in the country targeting around 100 cities in South India in the upcoming months. The company has planned to partner with major dealers and retail chains in cities in South India and will be locally manufacturing a mass premium range of refrigerators from its plant in Aurangabad district where it has already invested around Rs 500 cr to set up operations.Â
The firm anticipates demand coming from metro areas as well as from tier-I/ II cities. Targeting the premium mass segment, Liebherr Appliances India’s plant will have initial capacity of manufacturing over 500,000 cooling appliances a year starting 2018.Â
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