Ashok Leyland launches West African HQ in Ivory Coast

This modern facility comprises the Regional Marketing Office, Genuine SpareParts Warehouse (Leyparts), Training Centre and 12 fully-equipped Workshop Bays, marks its enhanced commitment to the Road Transport Development Fund. Ivory Coast emerges in Ashok Leyland’s global footprint and will serve as a central location for the Francophone region. 

Further strengthening its outreach here, Ashok Leyland, unveiled four products: Captain, Boss, Hawk and Mitr. With the introduction of these four left-hand driven vehicles, the company is making a strong statement in its growing international presence. Extensive on road product trials have been carried out with various customers in the country. Products with modified vehicle specifications have been introduced to suit the needs Ivorian customers. 

Rajive Saharia, President of Global Sales & Distribution, said, “The facility is a big-step towards offering specialised after-sales solutions to our customers in Ivory Coast and crafting trust for our brand. This one-stop destination further underlines our commitment to the government of Ivory Coast. For us, Africa is 

important for the company’s global growth. With comprehensive plans for the West African region and an instrumental partnership with the Government of Ivory Coast, Ashok Leyland is all set to consolidate its efforts towards making Ivory Coast a central automotive hub for West Africa.” 

Saharia added, “The new line-up of vehicles is going to develop the logistic network of the country. Connectivity is going to change isolated local markets to major national markets. While taking up this initiative, we have just not restricted ourselves to providing vehicles to the transporters, but build a homogenous community of entrepreneurs in this country. Our partners will ensure that the Ivorian people receive the required funding at low interest rates.” 

Ashok Leyland had received an order worth $200 million from the Ministry of Transport in Ivory Coast funded by Exim Bank of India. A total of 3600 vehicles had been ordered and will be delivered to several customers starting today through the Road Transport Development Fund, Ivory Coast.