Ashok Leyland launches Dost+ to address upper-end SCV segment

Ashok Leyland had entered the LCV space with the launch of the commercially successful Dost. With the launch of the Dost+, it has further strengthened the brand. Dost+ will address the needs of the upper end of Small Commercial Vehicle (SCV) segment in the 2T to 3.5T Gross Vehicle Weight (GVW) segment and has a payload capacity of 1.475T. 

The Dost+ is priced at Rs 5.54 lakh, ex-showroom, Chennai. The Dost+ and Dost would co-exist, helping Ashok Leyland address a bigger pie in the LCV segment, which is poised to grow with the economy booming, focus on hub and spoke transportation model, GST implementation and growth in organised retail, ecommerce and related industries. 

Vinod K. Dasari, MD, Ashok Leyland Ltd said, “With the latest addition of Dost+ in our product family, the LCV business is poised to be an important game changer for us. The Dost brand has already made a mark in its segment with its growing market share.”

Speaking at the launch, Mr. Nitin Seth, President - Light Commercial Vehicles, Ashok Leyland, said, “With more than 1.7 lakh Dosts already serving in the markets today, this brand is already a runaway success for Ashok Leyland. With Dost+ joining the family, we are extending the trust and reliability of this brand to the upper segments of LCVs.”