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Digital platforms pave the way for SMEs to sell products
Aiming to ease hurdles faced by small sellers to showcase products online, many e-commerce platforms are offering incentives to bridge the gap by removing intermediaries and delivering products from the small and medium enterprises (SMEs) to consumers.
By
migrator
migrator
New Delhi
The country’s customer-to-customer (C2C) market, which is sized at around $5 billion annually, has been largely facilitated by these e-commerce platforms by helping smaller merchants sell from their own websites or by allowing them the facility to sell through other bigger platforms like Amazon and eBay.
“With the introduction of Digital India, current scenario of C2C business in India is quite promising. It is booming,” said Priyank Varshney, founder, store Handikart. “The C2C e-commerce, still at a nascent stage, is evolving,” he added.
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