GST to enable brand licensing business to grow

“Modern retail would unlock itself because of GST. The new tax system will provide level playing field for all the players. We will start respecting lot of intellectual property rights (IPs) now and it will boost the brand licensing business License India’s Chairman Gaurav Marya said on the sidelines of the India Licensing Expo 2017. 

Brand licensing is basically renting the brand to an industry manufacturer or retailer to use it for promoting their own products in the potential market. 

The GST also provides opportunities to lot of international brands to look at India, not only as a “big consumption market” but also as “level playing field”,” he said adding that the government has been supportive of regularising the trade. Viacom International Media Networks’ VP, Licensing and Business Development, Dan Frugtniet said the growth potential in terms of the market in India is huge. Marya also said the Licensing Expo provides an opportunity to unlock lot of domestic intellectual properties or brands for the international markets.