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    Infra Talk: Super speciality services in malls, a success mantra

    Facilities such as parking, security and housekeeping have evolved, with customers using malls as social destinations.

    Infra Talk: Super speciality services in malls, a success mantra
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    Chennai

    With the growing popularity of e-tailing, a superlative experience and provision of outstanding facilities in malls have become even more important. The differentiating factors for the shopping malls today have become offer of integrated value-added services and facilities. 

    These include valet parking, pharmacies, clothes alteration and shoe repair, car wash, first aid, travel desks, rent-a-stroller facilities, baby feeding and changing rooms, privileged parking for women, wheelchair ramps and various forms of assistance for the differently-abled, digital mall directories, currency exchange, cab service on call, and concierge desks, among others. 

    India vs global standards 

    Almost all the Grade A malls in India provide excellent support services and facilities for their visitors. Nevertheless, despite the massive progress seen so far in Indian malls, we have still to see the arrival of genuinely international standards. In international malls, a variety of other support services such as lockers on rent, print and copy centres, tour buses, Metro ticket machines, coupon books, pet stations, prayer rooms, post boxes and security escort are provided to visitors. Some of these aspects are obviously dictated by the culture of a nation, while others have more to do with what other infrastructure and social facilities are available in a city. 

    For instance, The Dubai Mall offers superlative services and facilities to its visitors. It is a mall of truly international standards that caters especially to tourists from around the world. From personal shopping experience to tour buses and mobile charging stations to Metro ticket machines, it provides a genuinely bracing and superlatively convenient experience to shoppers and the tourists alike. 

    Not surprisingly, it is one of the most visited shopping and leisure destinations in the world, attracting over 92 million visitors in 2015 alone. It is also home to one of the world’s largest aquariums and aquatic zoos, and other attractions that make it immensely popular.

    The writer is Managing  Director, Retail Services of JLL India

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