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Amazon ‘Connects’ to Zoho biz apps
Zoho announced the integration of Zoho CRM, a customer relationship management system and Zoho Desk, their customer support software, with Amazon Connect, a cloud-based customer contact service offered by Amazon Web Services (AWS).
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The integrations streamline sales and support tasks to help businesses boost sales productivity, improve customer engagement, and create seamless communication experiences.
While making or receiving calls via Amazon Connect, salespeople and customer support agents can view information about the caller in Zoho CRM and Zoho Desk. The integration helps sales and support teams improve customer engagement while the ability to automatically log calls saves them after-call work, making them more productive.
“The integration of Zoho PhoneBridge and Amazon Connect helps us realise our goal of providing CRM and Desk users with context on their prospects and customers at the point of interaction,” said Sridhar Vembu, CEO of Zoho Corp. “With AI-powered features such as ‘Best Time to Call’ available through this integration, we think businesses are going to see dramatic benefits in how agents handle sales or support calls.”
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