GM Pens, Schneider ink strategic deal

To mark the commencement of a new and lasting relationship, GM Pens International signed a Memorandum of Understanding with Schneider, bringing together the two leaders to usher in futuristic technology, in the writing instrument space. 

The association with Schneider is meant to enable and strengthen the product portfolio; in addition to offering technologically superior products to customers. The joining of hands was commemorated by the launch of Rorito Teramax and Rorito Robomax, the most advanced offering from Rorito. Rorito Teramax has been created understating the need gaps among the serious writers especially catering to the student segment. 

Rorito Robomax has been engineered for the smooth writing seekers.Indrakumar Mahendran, JMD, GM Pens International Pvt. Ltd said: “We are extremely delighted to join hands with Schneider Schreibgeräte GmbH (Germany), to offer our beloved patrons, the very best of writing technology with the launch of Rorito Robomax and Rorito Teramax. 

Our R&D teams have worked extensively to put together a product based on robust research to understand the subtleties and nuances of Indian writing habits, the angle & speed of lettering, the working hours of the average user, the pressure applied on paper and ink delivery required for good  legibility etc. These products are a testimony to our commitment to delivering the best writing instrument in the hand of every Indian.” 

Christian Schneider, MD, Schneider Schreibgeräte (GmbH) said: “Our revolutionary approach will lead the writing instrument space as it has a state-of-theart advanced fluid ink system. We are sure that these venerated products will elevate the writing experience of the end consumer, in view of offering the best from across the globe.”