Sports

Off-field partner extends deal with Chennaiyin

By signing a multiyear deal on Monday, Apollo Tyres renewed its association with Chennaiyin FC (CFC) as the two time Indian Super League (ISL) champion’s principal sponsor.

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Apollo Tyres came on board as CFC’s principal sponsor ahead of the ISL 2017-18 season. Commenting on the extension of the association, Apollo Tyres Limited Asia Pacific, Middle East and Africa (APMEA) president Satish Sharma said: “It has been a very fruitful association with Chennaiyin, wherein we have engaged and interacted with the club’s large fan base. The extension is mutually beneficial for both brands.” CFC co-owner Vita Dani, on her part, said: “Apollo Tyres has become an integral member of the Chennaiyin family over the last few years. It has been an enriching relationship. As a club, we aim to unearth more young stars and win trophies.” 

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