Business

TVS Motor expands Colombia base

TVS Motor Company, on Thursday announced its new distribution partnership with Autotecnica Colombiana SAS (Auteco SAS), a leading motorcycle assembler in Colombia.

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Autotecnica Colombiana SAS will operate 50 dealerships exclusive to TVS Motor Company and create dedicated space for the brand in over 600 retail outlets. They will support TVS Motor with sales, service, spares and customer relationship management. Autotecnica Colombiana SAS will also provide the brand with an assembly set-up in Cartagena along with a dedicated training centre.

R Dilip, EVP- International Business, TVS Motor Company, said, “We are delighted to expand our presence in the Colombian market with Autotecnica Colombiana SAS. They have a rich experience in the region and share our ethos of customer-focus with attributes such as quality and trust associated with their name. The association is a strategic step towards offering mobility solutions which improve the quality of life for our customers. It also demonstrates our commitment to the market and will become a platform to provide products across segments and fulfil the diverse requirements of Colombian customers.”

“The technology and quality prowess of TVS Motor combined together with our network facility will definitely create an impact in the Colombian market,” said Carlos Duran, President of Autotecnica Colombiana SAS.

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