Chennai

Rajeev Kale, President and Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “TN currently contributes a significant 10 per cent to our overall Thomas Cook India’s holiday business. Given the strong YoY growth and high potential, we have identified Chennai as one of the key strategic focus markets for our company. To cater to our loyal and growing customer base from this state, we have curated special regional tour packages across Europe, USA, Asia and Australia. Included are experienced Tamilian tour managers, local south Indian cuisine and brochures in Tamil, to make our customers comfortable and feel at home, whilst exploring unique destinations.”

Internal data of Thomas Cook revealed travellers from Chennai are keen to explore new destinations. While Switzerland, France, Spain, Singapore, Australia-New Zealand, UK, South Africa, Egypt, and USA are some of the international favourites, some of the emerging destinations include South America, Japan and Korea, Hungary-Czech Republic and Scandinavia.

“Domestic destinations like North East, Himachal Pradesh and Uttarakhand continue to remain preferred choices. Apart from witnessing a significant growth among GITs (Group Inclusive Tours) for a smooth travel experience and FITs (Fully Inclusive Tours) from Chennai, we have observed a surge in Gen S travellers with a growth 20 pc contributing only from TN,” Kale said.

Customised experiences gaining popularity include Singapore Vespa tours, South Africa’s shark cave diving, F1 drives in Abu Dhabi. Cruises too are seeing growing popularity reporting a strong growth of 36 pc.

Post extensive customer research, in a focused attempt to cater to its Tamil travellers and catalyse demand, the company has curated special regional Tamil tours to Asia, Europe and Australia including the grand bargain tour of Europe – South Special and Europe for All – South Special.

Kale sought to highlight the key elements like the friendly Tamil-speaking experienced tour manager, along with the company of co-travellers.

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