Ajith Kumar with Sendhil Kumar, MD, Nova Life Space Pvt Ltd  
Business

Nova partners with Ajith Kumar Racing

The partnership will see the Nova brand integrated with Ajith Kumar Racing in these endurance racing engagements

DT NEXT Bureau

CHENNAI: Nova Life Space Pvt Ltd (Nova) has partnered with Ajith Kumar Racing (AKR), India’s dynamic endurance motorsport team.

Through this collaboration, Nova was an official sponsor for Team Ajith Kumar Racing in the Crevantic Middle East and Asian Le Mans championships.

The partnership will see the Nova brand integrated with Ajith Kumar Racing in these endurance racing engagements.

Sendhil Kumar, MD, Nova, said, “Endurance racing demands precision, consistency, and long-term discipline, values that define how we design and deliver development."

Founded in 2024 by Padma Bhushan awardee, actor-racer Ajith Kumar, Ajith Kumar Racing competes in international endurance racing formats. In its debut season at the 2025 Creventic 24H European Endurance Championship, the team secured a podium finish, marking an early milestone in its competitive journey.

Nova develops plotted communities, villas, and residential projects in Chennai, Tiruchy, Tirunelveli, Coimbatore, Thanjavur and across south India.

Also Read

SC upholds Madras HC order: Converted Muslims can't claim BC quota benefits based on earlier status

29 killed, over 40 injured as school roof collapses in Pakistan's Peshawar

CBI arrests Chennai SFIO deputy director, two others in Rs 1 crore bribery case

Ayudha Puja rush: Chennai-Coimbatore flight fares nearly triple; Mumbai tickets hit Rs 30,000

After IndiGo mid-air fire, Chennai airport tightens power bank checks as DGCA bans unsafe model

SCROLL FOR NEXT