Store recreates home of Syrian refugees in powerful campaign

Working with Norwegian Red Cross and an advertising agency POL, IKEA (that designs and sells furniture and home accessories) has installed a model Syrian home inside the store. The home is actually a replica of one in Syria, that belongs to a woman named Rana, and her family of nine. The walk-through installation is called ‘25 m2 of Syria’ as the whole house, inhabited by 9 people, fits inside 25 square meters. The house also features IKEA posters, yet this time instead of product descriptions, visitors see the stories of Syrians who deal with daily shortages of the basic needs like food, water and medical supplies. 

Every price tag also features a clear call to action with a text-based donation link for visitors who want to contribute to the cause.