US Sikh community raises funds for awareness campaign

The money was raised at an event organised in Salt Lake this week by the National Sikh Campaign’s media initiative to educate Americans about Sikhs and Sikhism. 

The Utah Sikh community comprises about 200 families. Sikhs have faced hate crimes and violence since 9/11 and terrorist attacks in recent months against Americans have resulted in a spike in prejudice and violence against Sikhs across America, a statement said. 

“This is a historic opportunity for the Sikh community and we are overwhelmed by the response of the community in Salt Lake City,” said Dr Rajwant Singh, Co-founder of the National Sikh Campaign. 

National Sikh Campaign has engaged President Barack Obama’s media team, AKPD, to develop 30 second ads on Sikhs to run on TV media and social media nationally.