Instagram enables in-chat purchases

One billion messages are sent to businesses each week, according to Instagram's parent company Meta.
Representative Image
Representative Image Reuters

WASHINGTON: On Monday, Instagram announced a new update available that enables direct shopping from conversations. According to GSM Arena, when you make a purchase from a "qualified small company," your orders will be confirmed, payment requests will be made, and money will be collected all through the chat interface. Your inquiries, the company's responses, any other correspondence you may have had with them, as well as your orders, shipment information, and tracking information, all remain in the same location.

One billion messages are sent to businesses each week, according to Instagram's parent company Meta. Due to this and Instagram's desire for your interactions with your favourite companies to go as smoothly as possible, a new function was created.

The official press release describes a hypothetical situation in which you are interested in a bag, contact the company that makes it through Instagram DM, speak with them about adjustments, and then complete your order right there in the conversation once you are pleased.

Following that, you may track your order and ask the company any more questions you may have in the same chat. To finalise purchases, utilise Meta Pay, as reported by GSM Arena. Small businesses may make use of this new tool to interact with consumers in real-time, respond to inquiries, confirm order details, submit payment requests with item descriptions and prices, and then collect payments from within their Direct Messages.

Visit news.dtnext.in to explore our interactive epaper!

Download the DT Next app for more exciting features!

Click here for iOS

Click here for Android

Related Stories

No stories found.
DT next
www.dtnext.in