In 2018, Intel shut down the Vaunt project, before selling many of its patents to North, the startup acquired by Google. Ultimately, Bautista said, the company felt it was just too difficult to answer the many questions surrounding the technology. Because of privacy regulations in Europe and other parts of the world, he said, the project could end up harming the bottom line more than it helped. The company estimated that 3% of its yearly revenues could be at risk, he said. Now, many of the world’s most powerful tech companies are facing the same questions.