itel smartphone no 1 brand under 5K in offline channels

itel, a Transsion Holdings-owned company, has become the no 1 smartphone brand in less than Rs 5,000 price segment for offline channels as per the counterpoint research report for Q3 2019.

Basis the industry research, under Rs 5,000 retail price segment in offline channel smartphone brand, 2 out of 3 smartphones were from itel which reiterates brand's vision of right to progress for its consumer base. In the feature phone segment, itel climbed up to the number two position with 16 percent market share for its value-added feature phone offerings.

The itel family is growing stronger and has recently reached a landmark of 5 Crore+ happy customers in just over three years of its operation in India which is a testimonial of its commitment and growth in India.

"Having achieved this success within 3 years of our operations in India, we will continue working towards providing best in class experience, and customized mobile solutions to our expanding ‘aspirational customer base' across the country. The achievement motivates us and reinforces our commitment towards India for democratizing technology for masses and giving them right to progress," Arijeet Talapatra, CEO, TRANSSION India, said in a statement.

"itel in 2019 has registered phenomenal growth of 40 per cent YOY by way of its robust offline retail presence. Its product portfolio offering trendy technological features at affordable price range along with impactful and localised marketing strategy has helped itel top the chart in the sub Rs 5,000 segment in offline channel," Tarun Pathak, associate director at Counterpoint Research added.

Ahead of this festive season, the brand also announced the its new and upgraded A46 2GB + 32GB at an affordable price point of Rs 4,999 which comes with a free oraimo HD Earphone and a protective silicon back cover.

The device is equipped with futuristic features such as AI based dual camera,dual 4G VoLTE compatibility, multi-use fingerprint sensors, enhanced security measures through face unlock technology amongst others.

The smartphone leader is also the official partner for the dynamic UP Yoddha, one of the leading team of Pro-Kabaddi League.