R. Padmanabhan, Director, Socio-Economic Development Foundation, a think-tank based out of Madurai, told IANS, "The NTK is a party which has gained appeal in rural Tamil Nadu with its ultra Tamil position and is trying to carve out a niche for itself by not aligning with any other party. In the days to come, the party seems to gain momentum and is being closely observed by both the mainstream Dravidian parties, DMK and the AIADMK, due to its rapid growth in rural pockets of the state."