‘To behold God in the smile of the people’ was his credo. He loved the poor, marginalised and the working class. He only started the culture of freebies to help the poor to get out of poverty, hunger and destitution. Free eye camps, free supply of rice during the festival times, free electricity to the farmers, free education, Adi Dravidha free housing schemes etc. The social agenda went through changes and declined over the period when he was Chief Minister for five times. The new leadership is expected to broaden the social agenda and the party’s connect with the people.