Leading trade analyst Taran Adarsh said in an interview, “Today, release dates are very important. You have to take full advantage of the initial performance of the film at box office. You release it during a holiday period or a festival season so that you get maximum footfall, maximum screen and undivided attention of the audience.” All the three, maximum footfall, maximum screen and undivided audiences’ attention are key to achieve commercial success. While Aamir Khan releases his films regularly on Christmas day and achieves huge success (Taare Zamin Par in 2007, Ghajini in 2008, 3 Idiots in 2009, Dhoom 3 in 2013, PK in 2014 and Dangal in 2016), Salman Khan blocked Ramzan (Eid) as his festival day and every year came out with a film and achieved big success (Wanted in 2009, Dabangg in 2010, Bodyguard in 2011, Ek Tha Tiger in 2012, Kick in 2014, Bajrangi Bhaijaan in 2015 and Sultan in 2015). Salman and Eid have become synonyms in the last seven years.