Gold rakhi’s with UP CM Yogi and PM Modi's face engraved hit market in Surat

This year the jeweller made 50 such rakhis, which ranges from Rs 50,000 to Rs 70,000 per rakhi and almost all of them have been sold out.

Jewellery shop owner Milan said, "Our Prime Minister Modi, Chief Ministers of Gujarat and Uttar Pradesh have done very good work for our country and they inspire millions across the world." The faces of the leaders have been engraved with a laser machine on gold plate.

"Women are visiting our store to buy these rakhi’s as they feel inspired from these leaders. They feel that their brothers will also earn name and fame in their respective fields," he added.

The jeweller further informed that out of 50 gold rakhi’s which have been designed this year, 47 of them have been sold out. He added that more orders are still pouring in.

Meanwhile, a customer said, "By tying this Narendra Modi rakhi, I would bless my brother to do something great like Prime Minister Modi."

In a similar case, a shop in Gujarat's Surat named '24 Carats Mithai Magic' is selling sweets for a whopping Rs 9,000 per kg.