Patanjali plans organic expansion into apparel, textile segment

The proposed production unit at Balipara in northern Assam’s Sonitpur district will have the capacity to roll out 1 million products every year, he said. 

Assam CM Sarbananda Sonowal is expected to lay the foundation stone of the industrial unit at Balipara on Sunday. “The industrial unit will directly give employment opportunity to over 5,000 youth. Besides, over 50,000 farmers of the area will be benefited due to the project and it would also help thousands of other people of Assam through indirect engagement in series of activities related to the proposed industrial unit in form of supply of raw materials, retailing etc.” Ramdev said. 

He said the unit will be completed by January next year and it is expected to start production by March next year. “Our efforts will be to start the production by January itself. However, our deadline is March 2017, by when the production will surely start,” he added. Patanjali had already deposited Rs 13.82 crore as fixed by the Assam government as the land lease value for the 120 acres of land taken by Patanjali for the project. The Yoga guru, who is on a two-day visit, said the apparel brand to be launched by Patanjali would promote Assam’s Eri, Muga and Pat silk. 

“We (Patanjali) are going to make it big in apparel sector soon. Initially, we are going to help the artisans involved with these three silks and help them market their products in international markets,” he added.

Expressing concern over foreign brands dominating India’s apparel and textiles market, he said, “Our plan is to capture at least Rs 50,000 crore to Rs 1 lakh crore of the apparel market under our Swadeshi apparel brand.”