EESL ties up with Snapdeal for LED bulbs sell

New Delhi

Now, the company has become an exclusive partner of government's Energy Efficiency Services Limited (EESL).The move will help in achieving power ministry's DELP (Domestic Efficient Lighting Programme) campaign.Under the campaign, it will be selling LED bulbs at Rs 99 and enable the power ministry to increase distribution of LED bulbs through its online marketplace to its customers spread across 5000+ towns and cities of India, Snapdeal said in a statement.

"Snapdeal is proud to be chosen as a partner by the power ministry to support its DELP program. We continue to add products and services on our platform which are in sync with changing consumer preferences and lifestyles. With our unmatched reach in metros as well as tier 2 and beyond, and our huge customer base, we will be able to support the Government achieve its target of replacing incandescent bulbs with LEDs. We will further contribute by spreading awareness of long-term benefits of energy conservation through our platform and social media channels," said Rahul Taneja, Vice President, Category Management, Snapdeal.

Saurabh Kumar, MD, EESL said, "Our goal is to reach out to as many people to realise the goal of an energy efficient India. It is an attempt in this direction. In today's time, e-commerce is a platform for maximising reach and I am hopeful that this partnership will make the programme more accessible to the people and drive it across the country".