Flipkart rules online space, says report

According to December 2015 data by analytics firm SimilarWeb, Myntra occupies the second position with over 16 per cent share of visits. The combined traffic share of Flipkart and Myntra stands at 63 per cent. Amazon stands at the third position with 15.86 per cent followed by Snapdeal with 13.84 per cent. Flipkart also leads in total app installs with an install base of 37 per cent of the total Android smartphone base in the country. 

Combined with Myntra, the total install base goes up to 47 per cent of the total Android smartphones in India. The Indian e-tail market is overwhelmingly mobile dominated with around 70 per cent traffic coming from mobile devices. Desktop contributes to only around 30 per cent of the total traffic, a share that has been declining rapidly. 

Smartphone sales and usage in India have soared in 2015. According to IDC, smartphone shipments grew by 44 per cent in quarter two and by over 21 per cent in quarter three of  2015. At the same time, 4G phones also saw a three-fold jump in demand. 

The total smartphone ownership in India stands at over 160 million. According to IDC, India is set to overtake the United States as the second largest smartphone market in the world by 2017. 

On the other hand, PC shipments have seen a precipitous fall. According to IDC, world PC shipments have suffered a year-on-year decline of minus 10.6 per cent. This is the largest decline in history for PC shipments. The Indian PC market is also declining rapidly with MAIT reporting a fall of over 10 per cent in July 2015.