“For the first time in 100 years of cinema, a film gets Kolai as title. No one has used this word for a movie title before probably because it is something that is commonly used. However, when you look back at it, the title is simple yet massive. Isn’t that what minimalism is all about?” Balaji tells DT Next. The photoshoot of the cast was made in Vanity fair style with a stunning backlot portrait of the entire cast that has Vijay Antony, Ritika Singh Murli Sharma, Radikaa Sarathkumar, Meenakshii Chaudhary, Arjun Chidambaram, and Siddhartha Shankar. “Vanity fair is the biggest magazine on the planet and I wanted the picture to be taken in a backlot portrait shot. Not many people understand the concept behind this,” he replies.