Class 10 ‘all pass’: Memes flood social media

Chennai

Not to be left behind, the AIADMK and DMK IT wings are rushing to cash on the subject with both claiming credit.

“The all pass announcement by Chief Minister Edappadi K Palaniswami has brought good name to the party on social media. The death of Anbazhagan due to COVID-19 has brought sympathy for the DMK,” said an AIADMK source with the party IT wing. However, there are a few trolls considered to be of political low like the one on Wednesday that trended under the hashtag “MKS Sonnaru MLA va Konnaru.”

As most of the Ministers, like D Jayakumar, SP Velumani, RB Udhayakumar, KA Sengottaiyan, Mafoi Pandiarajan and R Kamaraj are active on Twitter and as the poll dates are approaching, social media will be a crucial platform for poll battle. At present, the Ministers share coronavirus relief updates and in the next six months, the IT wing will shift gear from branding to campaigning, the source said.

Political strategists will be busy by December end and social media teams will certainly be expanded ahead of polls. IT teams have also started promoting DMK leader Udayanidhi Stalin. Senior functionaries like M Subramanian and Palanivel Thyagarajan are also releasing video content daily.

“With elections next year and almost all senior ministers having social media accounts. Digital content will play a crucial role. MLA candidates in next Assembly polls should certainly hire an IT wing as social media is now an important platform for an effective campaign,” said a highly placed source working for a poll strategy company. Over 400 professionals are directly working on political content in State and this number will increase at least by 200 per cent by next January, the source added.