For those of you who were looking for a reason to plan a weekend getaway to Kerala, it seems Samsonite has just the ticket. A new creative that has gone viral on YouTube features ordinary men and women in the state, who are significantly dependent on the travel industry, waiting for the tourism business to turn around. Whether it’s a taxi driver returning empty handed after a day’s wait at the airport or a hotelier longingly gazing at his patio waiting for the arrival of tourist footfalls in the peak season, only to be disappointed at the end of the day - the struggles of Kerala have found a voice in this ad. However, with a little help from all of us, it seems God’s own Country can be replenished to its past glory as signified by the tagline Kerala Is Open.
