World’s biggest book sale under way in Sri Lanka

Founded by Managing Director Andrew Yap and Executive Director Jacqueline Ng in Malaysia, the Big Bad Wolf sale is aimed at encouraging the reading of English books at reasonable prices, reports Xinhua news agency. 

This year’s sale, inaugurated by Education Minister Akila Viraj Kariyawasam, will be open 24 hours a day, providing book enthusiasts the opportunity to shop non-stop for 10 consecutive days. It will end on October 15.

The Big Bad Wolf is in collaboration with ProRead Lanka (Pvt) Ltd, a firm with a mission of spreading knowledge with affordable books, and the Ministry of Education. The Big Bad Wolf held its first sale in 2009 in Malaysia’s Selangor state. It has also been held in Thailand and Indonesia.