I was broke! I realised I would need to tie-up with corporates to make them sustainable. The government wasn’t supporting the cause of theatre, but the corporates were very encouraging. We have forged alliances with private sector banks, FMCGs, IT companies and insurance providers to drive business for corporates through a carefully integrated theatre platform. Corporate tie-ups are made to generate a captive audience. Bundling theatre with commerce is a mutually-beneficial offering. I realised that corporatisation is a viable solution and of course, I have ensured that it doesn’t dilute the essence of theatre.