E-suite to rein in the fashion-conscious lot

T Seshu Karthick, the CEO of Thank Bunny, a product of Dimensions, says, “It comprises of two independent modules designed exclusively for a retail brand. The first is a mobile application for buyers to discover and connect with their favourite fashion brands. Using this, retail brands can build their own fan-clubs and announce exclusive news and offers to their club members. The second is the cloud-based ‘loyalty’ platform that is used in-store by the retail merchant. He/she can build one’s own network of loyal customers, track their buying behaviour and reach out to them with greetings,” Karthick graduated from University of Texas at Dallas with major in Computer Science. 

He is also a graduate of Ignite at Stanford Graduate School of Business, where he developed the acumen to carry out start-up operations. “Back in 2008, when I was working for American Airlines in US, I was experimenting with new trends in web computing and created a few web-applications in my leisure time. I drew inspiration from many start-ups who became successful with small and agile teams. I told myself that it is now or never to take the big step. In the year 2010, I quit my job and returned to India to realise my dream of starting my own venture. I believe that it takes perseverance and hard work to achieve success.” 

He adds, “My father T Narasimha Rao is my pillar of support, and has invested substantially in the company. He is a business man himself and is also the financial advisor for Dimensions Co. The strategy and product advisor is Hari Krishna, the Early Stage VC Investor at Astarc Ventures.”