Pair of premium melons sell for record 3.2 million Yen at Japan auction

Seasonal fruit offerings in Japan routinely attract massive sums from buyers seeking social prestige, or from shop owners wanting to attract customers to “ooh and aah” over the extravagant edibles. 

The winning bid was placed by a local fruit packing firm for the first Yubari melons to go under the hammer this year at the Sapporo Central Wholesale Market in northern Hokkaido, officials said.