Kangana turns into goddess Lakshmi for Swachh Bharat ad

Kangana Ranaut and Amitabh Bachchan are the two big names that feature in this ad apart from Isha Koppikar, Omkar Kapoor and Ravi Kishan. Titled #DontLetHerGo and directed by Pradeep Sarkar, the ad shows the common man, who is god-fearing but also litters like there is no tomorrow. This includes the woman of the house who throws out the trash from her window with no regard for the people below (Koppikar), the local panwaari who swipes his station clean but litters the street (Kishan) and the office-going, suited man who throws his trash out of the car (Kapoor). 

Each of these people have a photo of Goddess Lakshmi, played by Kangana, around them, and upon their littering, she disappears. It is then revealed that the Goddess only stays where there is cleanliness. Amitabh Bachchan’s voice then urges us to maintain cleanliness. The advertisement has been shared multiple times on various social media platforms.