I’ve never spoken to someone who has started a brand and them say to me “oh, it was easy!” If they did, they would be lying! As the founder of Huda Beauty, I’ve always had a huge vision and an endless passion for beauty but when I was getting started, I quickly realized the hardest part of it all is getting those around you to see your vision, to feel the passion you have and to believe in your dreams that you’re so convinced of! When we approached Sephora for the first time, they wanted nothing to do with us. All we wanted was an in-person meeting with them so we could let them feel our passion first-hand through a business pitch to work with them as our first retailer. We chased them endlessly until we got a response. After many attempts, we finally locked in the meeting where we officially pitched Huda Beauty and we left with a deal. Getting our first partner on board was incredibly difficult but it was a huge learning for us, and we haven’t looked back since!