“If the book was being positioned for millennials then everything should be written and presented in a way they can understand. We were careful about the tone, look, feel, design, language, and content. Everything is abundantly available on the internet. But to have everything in one place with a lot of tips, variations and steps would be of great use. We positioned it as ‘your secret toolkit’- like partners to someone newly or intermittently into cooking,” the author adds.